Graphic Design & Art Direction
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Understanding Scale Through Design

Understanding Scale Through Design

All my life I have had an issue with visualizing and understanding scale. I am fascinated by how certain buildings that are the same height appear to be a drastically different size. For my senior capstone project at Northeastern University, I wanted to solve this problem through design.

I chose to focus on height, length, and area, and designed a poster for each measurement. The posters correspond with their subject matter by either becoming longer, taller, or greater in area when unfolded. All three posters fold to 10 x 15 inches and are held together with a belly band.

After collecting data and deciding what to compare, I created diagrams with original illustrations of each building, monument, or statue. Every diagram has a corresponding graph that displays the scale of each of the illustrations. The width of the lines in each graph are proportional to each other. Through this, the viewer is able to assess how all of the diagrams relate to each other in size.